Brand mismanagement : Rothmans cigarette marketing, 1957 - 2000
Year of publication: |
2011
|
---|---|
Authors: | Dewhirst, Timothy ; Sparks, Robert |
Published in: |
Journal of historical research in marketing. - Bingley [u.a.] : Emerald, ISSN 1755-750X, ZDB-ID 2473961-3. - Vol. 3.2011, 3, p. 351-369
|
Subject: | Zigarettenindustrie | Cigarette industry | Markenführung | Brand management | Werbebeschränkung | Advertising regulation | Kanada | Canada |
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