Sports sponsorship as a strategic investment in China : perceived risks and benefits by corporate sponsors prior to the Beijing 2008 Olympics
Year of publication: |
2008
|
---|---|
Authors: | Yang, Xinquan Sheena ; Sparks, Robert ; Li, Ming |
Published in: |
International journal of sports marketing & sponsorship. - Bingley : Emerald Group Publishing Limited, ISSN 1464-6668, ZDB-ID 2013659-6. - Vol. 10.2008/09, 1, p. 63-78
|
Subject: | Beijing | Sport | Sports | Sponsoring | Sponsorship | Sportveranstaltung | Sport event | China |
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