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marketing to attract online audiences. The aim of this study is to understand the implications of news organizations’ adoption …
Persistent link: https://www.econbiz.de/10010577773
out to their customers. A social media platform such as Facebook can be a vital element of the overall marketing strategy …
Persistent link: https://www.econbiz.de/10012937402
We review the economics of superstars, originally developed for stars in traditional media, and discuss whether they are applicable for the (allegedly) novel phenomenon of stars in social media (influencer, micro-celebrities). Moreover, we analyse potentially new factors for creating social...
Persistent link: https://www.econbiz.de/10011994966
We document a causal influence of online user-generated information on realworld economic outcomes. In particular, we conduct a randomized field experiment to test whether additional information on Wikipedia about cities affects tourists' choices of overnight visits. Our treatment of adding...
Persistent link: https://www.econbiz.de/10011778126
This paper presents a review of empirical methods used to assess the behavioral, economic, and political outcomes of Internet and social media usage. Instead of merely surveying the various impacts of the Internet, we examine the methods adopted to identify these impacts. We describe two main...
Persistent link: https://www.econbiz.de/10014454429
Today, many platforms rely on contributions by users to create value. While they play an increasing role in today's digital economy, little is known about how dominant user-driven platforms emerge and what determines the production of content here. We aim to extend our understanding of this...
Persistent link: https://www.econbiz.de/10012840202
We investigate the effect of social media endorsements (likes, retweets, shares) on individuals' policy preferences. In two online controlled experiments (N=1,384), we exposed participants to non-neutral policy messages about the COVID-19 pandemic (emphasizing either public health or economic...
Persistent link: https://www.econbiz.de/10012437081
We present an easy to implement measure for the political position of news outlets based on politicians' selective sharing of news items. Politicians predominantly share news items that are in line with their political position, hence, one can infer the political position of news outlets from...
Persistent link: https://www.econbiz.de/10012418265
The importance of user-generated content is growing as media consumption is moving online; yet, investigations of media bias on user-generated content platforms are rare. We develop a novel procedure to detect coverage bias - i.e., bias in the amount of coverage certain topics or issues receive -...
Persistent link: https://www.econbiz.de/10012418271
The importance of user-generated content is growing as media consumption is moving online; yet, investigations of media bias on user-generated content platforms are rare. We develop a novel procedure to detect coverage bias – i.e., bias in the amount of coverage certain topics or issues receive...
Persistent link: https://www.econbiz.de/10012418534