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The past, present, and future of retail analytics : insights from a survey of academic research and interviews with practitioners
Rooderkerk, Robert P.; DeHoratius, Nicole; Musalem, Andrés - In: Production and operations management : the flagship … 31 (2022) 10, pp. 3727-3748
Persistent link: https://www.econbiz.de/10013419393
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An old model for a new age : consumer decision making in participatory digital culture
Ashman, Rachel; Solomon, Michael R.; Wolny, Julia - In: Journal of customer behaviour 14 (2015) 2, pp. 127-146
Persistent link: https://www.econbiz.de/10011412286
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Facebook practices for business communication among fashion retailers
Escobar-Rodríguez, Tomás; Bonsón-Fernández, Rocío - In: Journal of fashion marketing and management 21 (2017) 1, pp. 33-50
Persistent link: https://www.econbiz.de/10011703050
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An investigation of the impact of Facebook and Instagram on consumer buying behaviour : the case of retail fashion consumers in Rhodes, Greece
Clarke, Phaedra; Tzavara, Dionisia; Misopoulos, Fotios - In: International journal of business and economic sciences … 12 (2019) 2, pp. 81-87
retail fashion market in Rhodes, Greece. We look at the extent to which the two social media influence Rhodian consumer … preferences toward certain stores and at whether Rhodians use these social media for fashion information and inspiration. Design … are a good way to follow fashion trends and that fashion is more accessible because of Facebook and Instagram compared to …
Persistent link: https://www.econbiz.de/10012240065
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Personalizing 3D virtual fashion stores : exploring modularity with a typology of atmospherics based on user input
Wu, Juanjuan; Song, Sanga; Whang, Claire Haesung - In: Information & management : the internat. journal of … 58 (2021) 4, pp. 1-10
Persistent link: https://www.econbiz.de/10012533611
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Insights into user engagement on social media : indings from two fashion retailers
Bonilla Quijada, María del Rocío; Olmo, José Luis del; … - In: Electronic markets : EM ; the international journal of … 31 (2021) 1, pp. 125-137
Persistent link: https://www.econbiz.de/10012547985
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Social shopping : implications for store retailing
Siddiqui, Noreen - In: New perspectives on critical marketing and consumer society, (pp. 113-128). 2021
Persistent link: https://www.econbiz.de/10012498078
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Is it worth investing in an online fashion pop-up store?
Roozen, Irene T. M.; Raedts, Mariet; Schwolle, Muriel - In: Journal of global fashion marketing : JGfM 14 (2023) 3, pp. 279-293
Persistent link: https://www.econbiz.de/10014291563
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"Seeing is experiencing" : impact of showcasing fashion merchandise on digital platforms
Rajagopal; Rajagopal, Ananya - In: Qualitative market research : an international journal 26 (2023) 3, pp. 214-231
Persistent link: https://www.econbiz.de/10014292083
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An Investigation of the Impact of Facebook and Instagram on Consumer Buying Behaviour : The Case of Retail Fashion Consumers in Rhodes, Greece
Tzavara, Dionisia; Clarke, Phaedra; Misopoulos, Fotios - 2021
retail fashion market in Rhodes, Greece. We look at the extent to which the two social media influence Rhodian consumer … preferences toward certain stores and at whether Rhodians use these social media for fashion information and inspiration. Design … are a good way to follow fashion trends and that fashion is more accessible because of Facebook and Instagram compared to …
Persistent link: https://www.econbiz.de/10013218033