Similar Search Results

If a picture is worth 1000 words, how much is a video worth : the influence of ad format on ticket purchasers' ad clicks

Stewart, Kristin; Dalakas, Vassilis; Eells, Danielle - In: Journal of promotion management : innovations in … 30 (2024) 3, pp. 416-443

Persistent link: https://www.econbiz.de/10014513559

Facebook user's habits in getting commercial information : a study on Hong Kong students

Cheung, Fanny Sau-Lan; Leung, Wing-fai - In: Economics, management and financial markets 11 (2016) 3, pp. 56-71

Persistent link: https://www.econbiz.de/10011814242

Advertising content and consumer engagement on social media : evidence from Facebook

Lee, Dokyun; Hosanagar, Kartik; Nair, Harikesh - In: Management science : journal of the Institute for … 64 (2018) 11, pp. 5105-5131

Persistent link: https://www.econbiz.de/10011947139

Investigating social commerce as an alternate model for online commerce in developing countries : a case of Pakistani economy

Talat, Amina; Azar, Sana; Yousaf, Muhammad Waqar - In: Pakistan journal of commerce and social sciences 7 (2013) 1, pp. 223-242

affective influence, word of mouth, affective influence, advertising influence, purchasing experience and viral reach on social …

Persistent link: https://www.econbiz.de/10010260193

"This post is sponsored" : effects of sponsorship disclosure on persuasion knowledge and electronic word of mouth in the context of Facebook

Boerman, Sophie C.; Willemsen, Lotte M.; Aa, Eva P. van der - In: Journal of interactive marketing : a quarterly … 38 (2017), pp. 82-92

Persistent link: https://www.econbiz.de/10011695237

Facebook advertisements and purchase of weight-loss products

Raghupathi, Viju; Fogel, Joshua - In: Journal of medical marketing : device, diagnostic and … 13 (2013) 4, pp. 201-211

Persistent link: https://www.econbiz.de/10010389837

The processing of native advertising compared to banner advertising : an eye-tracking experiment

De Keyzer, Freya; Dens, Nathalie; Pelsmacker, Patrick de - In: Electronic commerce research 23 (2023) 3, pp. 1921-1940

Persistent link: https://www.econbiz.de/10014383138

Predicting consumer avoidance of native advertising on social networking sites : a survey of facebook users

Chung, Yoo Jin; Kim, Eunice - In: Journal of promotion management : innovations in … 27 (2021) 1, pp. 1-26

Persistent link: https://www.econbiz.de/10012385169

Advertising content and online engagement on social media during the COVID-19 epidemic in Taiwan

Chen, Chiao-Chieh; Chiu, Yu-Ping - In: Journal of marketing communications 29 (2023) 3, pp. 251-269

Persistent link: https://www.econbiz.de/10014232575

Investigation of attributes influencing the attractiveness of mobile commerce advertisements on the facebook platform

Cvirka, Donatas; Rudienė, Elzė; Morkūnas, Mangirdas - In: Economies : open access journal 10 (2022) 2, pp. 1-21

value of mobile commerce, positively associated with attitude towards advertising channels. The Facebook social network has … perceived advertising values and attitudes towards Facebook ads on mobile commerce, influenced the intention to buy. … untapped potential when it comes to advertisement potential and perceived advertising value. Therefore, this paper examines …

Persistent link: https://www.econbiz.de/10013164472

1
2
3
4
5
6
7
8
9
10
Next
Last