The conference welcomes original and innovative papers concerning several essential marketing topics like: - Marketing Research and Research Methodology - Consumer Behavior - Marketing Strategy - Product and Brand Management - Innovation and New Product Development - Pricing Issues - Marketing...

The second edition of the EMAC regional Conference aims to continue the initiative started a few years ago by a group of academics interested in developing marketing research in the Central and Eastern Europe. Nevertheless the EMAC regional Conference wants to attract especially researchers...

We invite papers and special sessions that address (but are not limited to) the following themes: - Methodological innovation in interpretive consumer research (e.g. new modes of representation); - New or reassessment of existing philosophical approaches to understanding consumption; - The...