The aim of this seminar is to give an advanced treatment of research on or relevant for the analysis of consumer behaviour. The seminar is intended to provide inspiration to doctoral students dealing in their own work with topics related to consumer behaviour, but it is likewise intended to give...

Preliminary Programme/ Topics addressed in the seminar are: - Roles of third variables: mediation, moderation, suppression, etc. - Hierarchical linear models - Latent class analysis - Principal components and exploratory factor analysis - Confirmatory factor analysis - Measurement analysis -...

The colloquium provides outstanding doctoral students in marketing who want to pursue a career in academics with an opportunity to discuss their dissertation research with other doctoral students and leading academics in the field of marketing. All topics and methodological approaches within the...