ESWC 2010 welcomes submissions in all areas of economics. It is hoped that papers presented at the Congress will represent a broad spectrum of applied and theoretical economics and econometrics.

Focusing on issues in the Asian-Pacific region, this conference welcomes research on any aspect of advertising, as broadly defined, in one or more Asian-Pacific countries, or in multiple countries involving at least one Asian-Pacific country. It especially seeks research on Asian brands and...