TOPICS: - International and Cross-Cultural Marketing - City and Regional Marketing - Network Marketing and Social Media Communication - Services Marketing - Relationship Marketing and Customer Relationship Management - Promotion, Personal Selling and Marketing Communications - Logistics and...

Focusing on issues in the Asian-Pacific region, this conference welcomes research on any aspect of advertising, as broadly defined, in one or more Asian-Pacific countries, or in multiple countries involving at least one Asian-Pacific country. It especially seeks research on Asian brands and...