The main objective of this Conference is to generate new insights that inspire academics and practitioners about ways of closing the gap between marketing theory and practice to enhance competitiveness of the firms. Marketing researchers all over Europe and beyond are invited to submit papers in...

The colloquium will be held in Groningen immediately prior to the 46th EMAC Conference 2017. The colloquium provides outstanding doctoral students in marketing who want to pursue a career in academics with an opportunity to discuss their dissertation research with other doctoral students and...

The seminar is intended for Ph.D. students and young scholars interested in the implementation of rigorous methods and techniques in marketing.

The seminar is intended for Ph.D. students and young scholars interested in the implementation of rigorous methods and techniques in marketing. Students and scholars participating at the seminar - will be introduced to the model building process and be exposed to its most important steps,...