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Tracks: - Corporate social responsibility and sustainability; - Green marketing; - Social marketing; - Social entrepreneurship and social innovation; - Sustainable business models with social impact; - Public and political marketing; - Non-profit marketing; - Digital and marketing with social...
Persistent link: https://www.econbiz.de/10012310195
This conference has been cancelled. Both academics and practitioners are welcome to discuss current issues, exchange information, knowledge, and experiences across the various domains of services. Areas of focus: 1. Education; 2. Health care; 3. Local government and public services; 4. Tourism...
Persistent link: https://www.econbiz.de/10012153012
Topics: Carbon markets; Climate change; Economic Growth and Sustainability; Energy and Environmental Projects Analysis; Energy and Environmental Policy; Energy Efficiency; Energy Markets; Energy Modelling; Energy System Analysis; Energy Technology; Environmental Accounting; Environmental...
Persistent link: https://www.econbiz.de/10011981585
Customer loyalty is ensured through continuous engagement with an ever-changing and demanding customer base. Global forces are bringing cultures into collision, creating new challenges for firms wanting to reach geographically and culturally distant markets, and causing marketing managers to...
Persistent link: https://www.econbiz.de/10011756323
The papers may cover any topic within the field of marketing.
Persistent link: https://www.econbiz.de/10011447861
Proposals may cover any topic on industrial organization that has some impact on or relationship with marketing (e.g. pricing, market entry, etc.).
Persistent link: https://www.econbiz.de/10011447863
Proposals may cover any topic within the field of marketing.
Persistent link: https://www.econbiz.de/10010513006
This industrial organization academic meeting is embedded into our long-time LCBR European Marketing Conference. We invite economics researchers classified as “L” according to the JEL classification to add a new and important dimension to our longstanding marketing conference.
Persistent link: https://www.econbiz.de/10010513007
The e-Commerce 2014 conference is a major international and interdisciplinary event for researchers, academics, industry specialists, practitioners & students interested in the advances in, and applications of e-Commerce. Participants will have an opportunity to present and observe the latest...
Persistent link: https://www.econbiz.de/10010357775
Conference Theme: "Marketing to Citizens. Going beyond Customers and Consumers"
Persistent link: https://www.econbiz.de/10009284909
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