Against the backdrop of research specific to economics, finance, management, political science and politics, the objective of the SGH International Conference is to examine how these challenges impact the economic, social and political environments; how these turbulent conditions have affected...

The purpose of the European Marketing Academy is to provide a platform for persons professionally concerned with or interested in marketing theory and research. It aims to serve as the core of a communication network for disseminating information and promoting international exchange in the field...

Tracs: - Business to Business, Distribution and Sales Management ; - Consumer Behaviour ; - Digital Marketing and Social Media ; - Social Marketing, Macromarketing and Public Policy ; - Marketing Analytics, Methods and Modelling ; - Advertising and Marketing Communications ; - Marketing...

Topics: - The macroeconomic impact of COVID-19 in a regional, national and international level; - Opportunities enhanced by COVID-19 in the policy perspective of economic and financial sustainable development; - Digitalization; an innovation tool toward business development and e-commerce; -...

The GSSI 2022 Annual Conference will convene on “Creating Value for Customers and Companies in a Changing World”. In the pursuit of sales excellence and profitability, companies and their salesforces must adapt to the new realities of the COVID-19 pandemic, political changes, environmental...

Marketing is the most optimistic business discipline. Integrating concepts developed by social sciences, such as psychology, sociology, anthropology, marketing combines them with finance, accounting, and operations management practices – all of that with the goal of serving consumers or...

Motto: Resilienz@Marketing - Was macht Unternehmen robust und wiederstandsfähig?

Erwünscht sind Beiträge aus dem breiten Spektrum der Wirtschaftspsychologie, so z.B. aus der Arbeits-, Organisations- und Personalpsychologie, der Markt-, Konsumenten- und Medienpsychologie sowie der Umweltpsychologie und Ingenieurspsychologie. Alle Beiträge sollten klare theoretische...

Contemporary markets are an ocean of mediocre marketing agendas. Yet, for businesses that dare, difference delivers. And for consumers who care to carve out new identities: diversity matters. That’s why ANZMAC 2021 embraces difference and diversity in marketing knowledge, strategy, and...

The ANZMAC Doctoral Colloquium offers a platform to assist PhD students in developing and shaping their current research practice towards successful academic careers. Designed to connect students to peers and academic mentors, the Doctoral Colloquium at ANZMAC 2021, will offer a...