Marketing is the most optimistic business discipline. Integrating concepts developed by social sciences, such as psychology, sociology, anthropology, marketing combines them with finance, accounting, and operations management practices – all of that with the goal of serving consumers or...

Motto: Resilienz@Marketing - Was macht Unternehmen robust und wiederstandsfähig?

The two-day international workshop, taking place at the ifo Institute in Munich and hosted by CESifo, will gather doctoral students involved in research in the field of the Economics of Digitization with both theoretical and empirical focus Topics of Interest: Telecommunications – Internet and...

Erwünscht sind Beiträge aus dem breiten Spektrum der Wirtschaftspsychologie, so z.B. aus der Arbeits-, Organisations- und Personalpsychologie, der Markt-, Konsumenten- und Medienpsychologie sowie der Umweltpsychologie und Ingenieurspsychologie. Alle Beiträge sollten klare theoretische...

Unfortunately, due to travel restrictions in the Australasia region, ICAR 2021 has been postponed until further notice. The area of anti-consumption involves much research relevant to the business ethics, corporate social responsibility, and corporate sustainability. Indeed, anti-consumption is...

The aim of this course is to be an introduction in how to do consumer behavior research, rather than to provide exhaustive coverage of the field as a whole. It will focus on evaluating papers, preparing research ideas, and developing them into research proposals in four important areas of...

Contemporary markets are an ocean of mediocre marketing agendas. Yet, for businesses that dare, difference delivers. And for consumers who care to carve out new identities: diversity matters. That’s why ANZMAC 2021 embraces difference and diversity in marketing knowledge, strategy, and...

The ANZMAC Doctoral Colloquium offers a platform to assist PhD students in developing and shaping their current research practice towards successful academic careers. Designed to connect students to peers and academic mentors, the Doctoral Colloquium at ANZMAC 2021, will offer a...

Conference Tracks: - Business in society; - Entrepreneurship and Small Business Management: New Opportunities and Challenges; - Human resource development in a new reality; - International business and emerging markets; - Managing Diverse Talent in a Divided World; - Marketing: current trends &...

Digital revolution has radically transformed marketing environments, inducing profound changes in organizations, their marketing activities and research. Nowadays, we assume digital marketing to be something natural. Can digitalization, however, progress even further? What further changes should...