2017-03-29–2017-03-31 - Vienna, Oskar-Morgenstern-Platz 1, University of … (AUSTRIA) - Chair of Marketing, University of Vienna, Austria
In 2017, our workshop topic reflects the context of culture. “The challenges of culture!”—indeed, it holds true for understanding and predicting consumer behavior. We understand “culture” in a very broad sense: also different corporate cultures of companies, culture of different...
