2017-05-23–2017-05-26 - Groningen, University of Groningen (Netherlands) - European Marketing Academy EMAC; Marketing Department …
The theme of EMAC 2017 is “Leaving Footprints”. Footprints reflect impact, offering evidence for having made a difference. Moreover, they leave a trail for others to follow. This theme highlights substantive academic marketing research that impacts marketing practice, policy makers, and...
