GMARS aims to promote a "global village" of management accounting research by bringing together a diverse set of the highest quality research papers, plenary speakers and researchers from around the world. GMARS will provide a broader appreciation and understanding of the many theoretical...

Abstracts are invited on all aspects of servitization. We like to welcome contributions from practitioners along with empirical studies of product manufacturers, utilities and technology vendors. Contributions from the academic fields of strategic management, marketing, operations management,...