ACR’s mission is to advance consumer research and facilitate the exchange of scholarly information among members of academia, industry, and government worldwide. One of the key functions of ACR is to facilitate the growth and advancement of the field of consumer research.

The theme of AP-ACR 2015 is “Vibrant Integration”. Recent years have witnessed the rapid development in digital technologies and their commercial applications. Such developments have unavoidably brought substantial changes to consumer behavior, which have been re-shaping consumer...