The globalization of the marketplace is affecting consumers and businesses around the world. This conference aims at exploring how marketing crossing the boundaries across national cultures and economies accelerates the emergence of a more homogeneous global consumer culture. The theme...

The European Institute for Advanced Studies in Management (EIASM) and the European Marketing Academy (EMAC) in collaboration with Audencia School of Management, are organising the 22nd Colloquium for doctoral students in marketing.