The purpose of the European Marketing Academy is to provide a platform for persons professionally concerned with or interested in marketing theory and research. It aims to serve as the core of a communication network for disseminating information and promoting international exchange in the field...

Digital revolution has radically transformed marketing environments, inducing profound changes in organizations, their marketing activities and research. Nowadays, we assume digital marketing to be something natural. Can digitalization, however, progress even further? What further changes should...

Marketing for Growth is the theme of this edition of EMAC. We have chosen this theme inspired by the events that have taken place worldwide recently. At a time of need for the recovery of confidence, marketers are vital to strengthening economic stability through its fundamental role in the...

The Colloquium provides outstanding doctoral students in marketing who want to pursue a career in academics with an opportunity to discuss their dissertation research with other doctoral students and leading academics in the field of marketing. All topics and methodological approaches within the...

As technological advances call for more interdisciplinarity and collaboration in marketing research, we invite papers that challenge the status quo in marketing research in the transitional markets of the New Europe. This includes papers on a wide variety of topics such as: marketing management,...

The conference offers a great opportunity to bridge the gap between the marketing theory and practices through scientific discussion and close collaboration between participants for seeking the findings how to provide a sustainable development of the companies from CEE countries in conditions of...

The purpose of the European Marketing Academy is to provide a society for persons professionally concerned with or interested in marketing theory and research. Its aims are to serve as the core of a communication network for disseminating information and promoting international exchange in the...

Topics: Marketing Research, Consumer Behavior, Global Marketing, Strategic Marketing, Marketing Management, New Media Marketing, Marketing Communication, Sharing Economy etc.

The Colloquium provides outstanding doctoral students in marketing who want to pursue a career in academics with an opportunity to discuss their dissertation research with other doctoral students and leading academics in the field of marketing. All topics and methodological approaches within the...

The conference will offer a unique opportunity to analyze current developments in researching of marketing, business, management, economics and other related fields among scholars, experts and other stakeholders.The theme of the 9th EMAC Regional Conference is focused upon the ways of bridging...