The Colloquium provides outstanding doctoral students in marketing who want to pursue a career in academics with an opportunity to discuss their dissertation research with other doctoral students and leading academics in the field of marketing. All topics and methodological approaches within the...

This conference has been cancelled.

By making the theme of EMAC 2018 “People Make Marketing” we not only tie our conference to its location but reflect the focus of our department on people who are committed to engaging in cutting-edge research, which can result in tangible benefits for education, business and the wider...

The Colloquium provides outstanding doctoral students in marketing who want to pursue a career in academics with an opportunity to discuss their dissertation research with other doctoral students and leading academics in the field of marketing. All topics and methodological approaches within the...

The theme of EMAC 2017 is “Leaving Footprints”. Footprints reflect impact, offering evidence for having made a difference. Moreover, they leave a trail for others to follow. This theme highlights substantive academic marketing research that impacts marketing practice, policy makers, and...

We invite papers dealing with marketing challenges in the transitional markets of the New Europe. This includes papers on marketing management, strategic marketing, buying behavior, marketing-mix, sales management, B-2-B marketing, marketing and the environment and marketing and corporate social...

The Conference Theme: "Convergence and Divergence in the New Europe: Marketing Challenges and Issues" We invite papers dealing with marketing issues in the transitional markets of the New Europe. This includes papers on marketing management, strategic marketing, buying behaviour, the...

The Doctoral Seminar of the EMAC Regional Conference is a one-day forum for doctoral students to meet their peers and leading academics in the field of marketing in order to discuss their dissertation research. All topics and methodological approaches within the broad field of marketing will be...

The 5th edition of the EMAC Regional Conference continues the initiative started several years ago by a group of academics interested in developing research on marketing in Central and Eastern Europe undergoing the process of systemic and economic transition. At that time, an important objective...

European Marketing Academy, Korean Scholars of Marketing Science, and Global Alliance of Marketing and Management Associations will hold 'EMAC, KSMS & GAMMA Joint Symposium: Bridging Asia and Europe in Interconnected Marketing' in the 42nd European Marketing Academy Annual Conference. All of the...