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The seminar is intended for Ph.D. students and young scholars interested in the implementation of rigorous methods and techniques in marketing.
Persistent link: https://www.econbiz.de/10011481040
The special theme for the conference will be “Innovate through Design”. Themes and areas: A. Organizing for product development B. Knowledge and IT resources in PD C. Product development strategy and performance D. Leadership and creativity in PD E. Creativity and Design Management and...
Persistent link: https://www.econbiz.de/10008703032
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