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The conference presentations and discussions will tackle several key questions, among which: 1. Do the insights from behavioural economics call for a more or less interventionist policy to influence consumer behaviour? 2. Are modern, ever more complex markets generating more choice that...

Ein sicheres Gespür für Trends und die Fähigkeit, sie in erfolgreiche Innovationen umzusetzen, sind entscheidend für den Erfolg Ihres Unternehmens. Zum siebten Mal laden wir, der Fachverlag der Verlagsgruppe Handelsblatt und Management Forum Starnberg, Sie zum trendforum ein. Profitieren Sie...

The PSID has included extensive information on pensions, wealth, consumption/expenditures, health, and other relevant domains in various years since the survey began in 1968. All of these domains are measured in the last several waves. The goals of this conference are to bring together scholars...

Fragestellungen wie... • Wie erobern und binden Sie die wirklich rentablen Kunden • Welches sind die wichtigsten Parameter, um die Effektivität Ihres Marketings zu messen • Wo sind die wirklichen Motoren, die ein Salesteam erfolgreich machen • Wie können wir eine agressivere...

Topics: • RM and CRM through the lens of service-dominant logic • Macromarketing aspects of RM and CRM • Construction and Co-Creation in Relationships • Integrating multiple stakeholder perspectives • Value and value propositions from multiple stakeholder perspectives • New...

Conference Theme: Staying Ahead of Our Competitors: A Global Perspective Managers trying to develop a competitive advantage globally face formidable challenges. Paper and special session proposals that address issues and strategies related to this theme are especially encouraged for submission.

The purpose of the conference is to encourage dialogue across fields of marketing research, strategy, consumer behavior etc., in a critical and efficient way, concerning international, regional and/or national levels, both in lucrative or non-lucrative organizations or domains. The conference...

The theme of the ACR 2008 conference is "Port of Call." Researchers from around the world will arrive in the international trading center of San Francisco, laden with a valuable cargo of ideas for sale and trade. Our theme therefore is meant to highlight the international nature of our...

Financial services customers are using more and more channels – such as call centres, online banking etc. This trend looks permanent, but must be managed carefully and efficiently, as the cost of using more channels continues to grow. This year’s Efma Congress will therefore look at the...