Topics include: ‐ Causes of external imbalances ‐ Private or public sector indebtedness and external imbalances ‐ Exchange rates, competitiveness and external imbalances ‐ External debt sustainability ‐ The role of financial flows in the adjustment of current accounts ‐ Policy...

The rise of experiential and analytical capabilities affects consumer and marketer behavior, raising the question of how these new capabilities impact the creation of utilitarian and hedonic value, an issue of equal concern to the business-to-consumer, the business-to-business and the social...

Global trade growth was very weak over the past four years. While global trade grew at approximately twice the rate of GDP prior to the Great Recession, this trade elasticity has since declined to below unity. This raises the question to what extent the change in the relationship between global...

Le thème retenu pour l'édition 2016 est "Coopération et Marketing".

European Marketing Academy, Korean Scholars of Marketing Science, and Global Alliance of Marketing and Management Associations will hold 'EMAC, KSMS & GAMMA Joint Symposium: Bridging Asia and Europe in Interconnected Marketing' in the 42nd European Marketing Academy Annual Conference. All of the...

Conference Tracks: - Advertising, Promotion and Marketing Communications - Business-to-Business Marketing and Networks - Consumer Behaviour - Innovation and New Product Development - International and Cross-Cultural Marketing - Marketing in Emerging and Transition Economies - Marketing of Public...

The colloquium provides outstanding doctoral students in marketing who want to pursue a career in academics with an opportunity to discuss their dissertation research with other doctoral students and leading academics in the field of marketing. All topics and methodological approaches within the...

Conference theme: Growing in shrinking markets Winter Global Business Conference seeks for interdisciplinary perspective on growth in shrinking markets. We are looking for contributions from diverse fields and perspectives: 1. Marketing 2. Management 3. Finance and banking 4. Accounting 5....

The Euro-Latin Network on Integration and Trade (ELSNIT) is now accepting proposals for papers examining the links between trade and international organization of production along the macroeconomic, microeconomic, and institutional-legal dimensions.

The globalization of the marketplace is affecting consumers and businesses around the world. This conference aims at exploring how marketing crossing the boundaries across national cultures and economies accelerates the emergence of a more homogeneous global consumer culture. The theme...