The theme of the conference is “Contextualizing Theory in IB”. While the importance of context has been recognized widely in international business research, incorporating it explicitly for theory building is in its infancy. This conference encourages scholars to share their novel ideas...

Conference Theme: “SMEs, ENTREPRENEURSHIP & SERVICE INNOVATION AND SUSTAINABLE ECONOMIC DEVELOPMENT AND ENHANCEMENT OF LIVING STANDARD” Submissions in the form of case study, conceptual, empirical and practitioner papers are invited in the following (but not limited) areas: Accounting; B2B;...