The Conference Theme: "Convergence and Divergence in the New Europe: Marketing Challenges and Issues" We invite papers dealing with marketing issues in the transitional markets of the New Europe. This includes papers on marketing management, strategic marketing, buying behaviour, the...

The Doctoral Seminar of the EMAC Regional Conference is a one-day forum for doctoral students to meet their peers and leading academics in the field of marketing in order to discuss their dissertation research. All topics and methodological approaches within the broad field of marketing will be...

Six thematic workshops will run in parallel, led by different researchers: - "Academic rigor versus practical relevance: Is marketing research too rigid ”, by Don Lehmann - “Mediation Analysis and Theory Development in Marketing”, by Rik Pieters - “Some things that may help in the review...

We invite papers, special sessions and roundtables that address (but are not limited to) the following themes: - Methodological innovation in interpretive consumer research; - New developments in theoretical/ philosophical approaches to understanding consumers, consumption and consumer culture...