The conference committee welcomes contributions on a wide array of topics using a range of scholarly approaches including theoretical and empirical papers employing qualitative, quantitative and critical methods. Key Topics: - Social media in business, - Social media in education, - Social media...

We invite papers, special sessions and roundtables that address (but are not limited to) the following themes: - Methodological innovation in interpretive consumer research; - Theoretical approaches that provide new or alternative ways of understanding consumers, consumption and consumer culture...