The main objective of this Conference is to generate new insights that inspire academics and practitioners about ways of closing the gap between marketing theory and practice to enhance competitiveness of the firms. Marketing researchers all over Europe and beyond are invited to submit papers in...

The conference committee welcomes contributions on a wide array of topics using a range of scholarly approaches including theoretical and empirical papers employing qualitative, quantitative and critical methods. Key Topics: - Social media in business, - Social media in education, - Social media...