Today’s global marketplace is truly fast-changing. The rising middle class in emerging markets, disruptive technological breakthroughs, new real-time consumer insights facilitated by big data analytics, changing consumer habits and preferences, growth in international commerce and the relevant...

The biennial Conference on Historical Analysis and Research in Marketing (CHARM) provides a venue for leading academics from around the world to share, discuss and support research in all areas of marketing history and the history of marketing thought. Research includes such areas as...