Digital revolution has radically transformed marketing environments, inducing profound changes in organizations, their marketing activities and research. Nowadays, we assume digital marketing to be something natural. Can digitalization, however, progress even further? What further changes should...

Marketing for Growth is the theme of this edition of EMAC. We have chosen this theme inspired by the events that have taken place worldwide recently. At a time of need for the recovery of confidence, marketers are vital to strengthening economic stability through its fundamental role in the...

The Colloquium provides outstanding doctoral students in marketing who want to pursue a career in academics with an opportunity to discuss their dissertation research with other doctoral students and leading academics in the field of marketing. All topics and methodological approaches within the...