The WHU Bachelor European Summer Program offers a three-week course on 'The Business, Political, and Cultural Environment in Europe’ for Bachelor students of WHU's partner schools on the attractive campus in Vallendar. The program offers a targeted and compact insight into international...

The conference theme of 2019 is: “Tackling the underlying neural and psychological mechanisms of human economic decision making” Topics preferably combine problems in economics, psychology, and/or neuroscience, and include (but are not restricted to): - Linking choice data and decision...

Conference Tracks: - Consumer Behaviour - Customer Engagement - Digital Marketing and Social Media - Service Research - Marketing Communications - Product and Brand Management - Marketing Education - Business Networks, Distribution and Retailing - Marketing Analytics, Methods and Modelling -...

CONFERENCE TRACKS: Consumer Behaviour; Consumer Culture Theory; Digital Marketing and Social Media; Industrial Marketing; Innovation and Design; International Marketing; Macromarketing and Marketing and Public Policy; Marketing Communications; Marketing Education; Marketing Theory and Research;...

The Doctoral Colloquium (DC) offers Marketing students an opportunity to gain valuable experience in presenting their work in front of an audience; feedback on their studies, and an opportunity to network with other academics and students. Consistent with the overall theme of the ANZMAC conference...

Course Topics: - European Integration: The Single European Market of the EU and European Monetary Union - Doing Business in Eastern Europe - Restructuring Companies in Transition Economies - Innovation Strategies of European Companies - European Marketing - The Environment of Mergers and...

Course Topics: - European Integration: The Single European Market of the EU and European Monetary Union - Doing Business in Eastern Europe - Restructuring Companies in Transition Economies - Innovation Strategies of European Companies - European Marketing - The Environment of Mergers and...

The conference theme of 2014 is: “Neuroscience of Cognition, Communication, Economic Decision Making, and Marketing: Innovation through Collaboration” Manuscripts should combine concepts from neuroscience and/or psychology with problems in economics, business, management, marketing, or...

Under the theme of "Engaging With Our Future", ANZMAC 2013 will feature conceptual and/or empirical works that advance and challenge marketing theory and practice.

The 2013 ANZMAC Doctoral Colloquium is open to enrolled doctoral students who are at any stage of their doctoral training. Entry will be competitive as the colloquium will be limited to 48 student participants. Doctoral students will submit and present some aspect of their doctoral work and...