The aim of this course is to be an introduction in how to do consumer behavior research, rather than to provide exhaustive coverage of the field as a whole. It will focus on evaluating papers, preparing research ideas, and developing them into research proposals in four important areas of...

We invite papers and special sessions that address (but are not limited to) the following themes: - Methodological innovation in interpretive consumer research (e.g. new modes of representation); - New or reassessment of existing philosophical approaches to understanding consumption; - The...