The WHU Bachelor European Summer Program offers a three-week course on 'The Business, Political, and Cultural Environment in Europe’ for Bachelor students of WHU's partner schools on the attractive campus in Vallendar. The program offers a targeted and compact insight into international...

The Colloquium provides outstanding doctoral students in marketing who want to pursue a career in academics with an opportunity to discuss their dissertation research with other doctoral students and leading academics in the field of marketing. All topics and methodological approaches within the...

The Colloquium provides outstanding doctoral students in marketing who want to pursue a career in academics with an opportunity to discuss their dissertation research with other doctoral students and leading academics in the field of marketing. All topics and methodological approaches within the...

The purpose of this course is to introduce doctoral students from Europe and around the world to the diversity of ways of conducting case study research and to improve their own research practice. It aims to provide an overview of recent trends and debates on the case study in management and...

The course provides knowledge in: - designing theory based cross-cultural/ international studies - conducting cross-cultural research - quantitative and qualitative cross-cultural comparative methodology - doing cross-cultural collaborative research - doing research in transitional and...

Course Topics: - European Integration: The Single European Market of the EU and European Monetary Union - Doing Business in Eastern Europe - Restructuring Companies in Transition Economies - Innovation Strategies of European Companies - European Marketing - The Environment of Mergers and...

The colloquium will be held in Groningen immediately prior to the 46th EMAC Conference 2017. The colloquium provides outstanding doctoral students in marketing who want to pursue a career in academics with an opportunity to discuss their dissertation research with other doctoral students and...

Course Topics: - European Integration: The Single European Market of the EU and European Monetary Union - Doing Business in Eastern Europe - Restructuring Companies in Transition Economies - Innovation Strategies of European Companies - European Marketing - The Environment of Mergers and...

Tracks: - Marketing research - Marketing strategy - Consumer behavior

The colloquium will be held in Leuven immediately prior to the 44th EMAC Conference 2015. The colloquium provides outstanding doctoral students in marketing who want to pursue a career in academics with an opportunity to discuss their dissertation research with other doctoral students and...