The Colloquium provides outstanding doctoral students in marketing who want to pursue a career in academics with an opportunity to discuss their dissertation research with other doctoral students and leading academics in the field of marketing. All topics and methodological approaches within the...

EDEN Doctoral Seminar on Qualitative Methods in Business Research scheduled on May 18-21, 2020 will now be hosted online. The objectives are three-fold: to broaden the participants’ basic knowledge and skills within the qualitative research, to show the variety within the existing qualitative...

The Colloquium provides outstanding doctoral students in marketing who want to pursue a career in academics with an opportunity to discuss their dissertation research with other doctoral students and leading academics in the field of marketing. All topics and methodological approaches within the...

This course sets as its learning goal that students will familiarize themselves with theoretical and methodological approaches to the study of international sales management, which can be divided into following objectives: - Knowledge related: The students will be able to describe and explain...

The purpose of this course is to introduce doctoral students from Europe and around the world to the diversity of ways of conducting case study research and to improve their own research practice. It aims to provide an overview of recent trends and debates on the case study in management and...

The course has several educational objectives. The first objective is to broaden the participants’ knowledge concerning the various qualitative approaches, as well as to outline their potential for doctoral dissertations in the area of business research in various European countries. The third...

The colloquium will be held in Groningen immediately prior to the 46th EMAC Conference 2017. The colloquium provides outstanding doctoral students in marketing who want to pursue a career in academics with an opportunity to discuss their dissertation research with other doctoral students and...

The purpose of this course is to introduce doctoral students from Europe and around the world to the diversity of ways of conducting case study research and to improve their own research practice. It aims to provide an overview of recent trends and debates on the case study in management and...

Tracks: - Marketing research - Marketing strategy - Consumer behavior

This course will focus on issues that are often left out of methodology courses and training, notably: What are the different views on the theoretical contribution that a case study can make, and what lies behind these differences? As researchers, how can we theorize from case studies? How do...