Topics: - Role of Marketing Research in service companies and institutions - Marketing Research in recession eras and crisis - Role of Marketing Research in sales promotion and success of new products and services - Role of Marketing Research in branding and advertising - Role of Marketing...

The changes occurred in Iran Banking System and Denationalization of the commercial banks in Iran required reviewing the among-the-banks relations. It means that their views on bank markets and customers need reconstruction. Such a reconstruction allows the banks to find the solutions to the...

As with any ACR conference, the Latin American conference will provide a multi-topical forum for scholarly presentations, discussions, and collaborations on consumer behavior. In addition, a theme for this conference has been established to encourage some attendees to focus on a set of issues...