The conference focuses on the Consumer Culture Theory Approach explicated by Eric Arnould and Craig Thompson in the March, 2005 issue of the Journal of Consumer Research. Qualitative, interpretive, ethnographic, videographic, netnographic, poetic, and phenomenological consumer research is sought.

Multiculturism continues to be a vital aspect of global marketing that affects consumers and businesses around the world. The theme of this year’s conference is, “The Dynamic Nature of Cultural Perspectives in Marketing.” This theme emphasizes the need for educators and business leaders to...