2007-05-31–2007-06-01 - Ithaca, New York (USA) - Cornell University, Ithaca
Workshop topics include, but are not limited to:
* Diffusion of new products
* Managing Brand equity
* Emerging patterns of consumer behavior
* Market segmentation issues
* Country selection issues
* Product positioning and line-extension
* Viral marketing
* Social marketing and Web 2.0 issues
*...