Topics: Marketing pioneers; Histories of the development and evolution of the marketing discipline; Varieties of marketing cultures and histories; Writing the past: constructing histories in/for marketing; Exploring the historical role of relationships and networks in marketing; Historical...

This annual conference serves as a forum for academic scholars from diverse disciplines and research practitioners to share the best available research on both consumer and firm behavior related to China and India. Research on other emerging markets that help gain insights about the Chinese and...