Conference Theme: Paradigm Shifts & Interactions Marketing research has been challenging since almost its initial steps. Nowadays the digital world is changing consumer patterns, emerging new companies, and in the end eliciting a new society. This is not the only recent change; co-creation,...

The colloquium will be held in Valenciaimmediately prior to the EMAC Conference 2014. The colloquium provides outstanding doctoral students in marketing who want to pursue a career in academics with an opportunity to discuss their dissertation research with other doctoral students and leading...