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8th EMAC Regional Conference "Bridging the Marketing Theory/Practice Gap and Competitiveness of the New Europe" - European Marketing Academy

2017-09-20–2017-09-22 - Timisoara, 4, V. Parvan, West University of Timisoara, … (Romania) - European Marketing Academy (EMAC); Faculty of Economics …

The main objective of this Conference is to generate new insights that inspire academics and practitioners about ways of closing the gap between marketing theory and practice to enhance competitiveness of the firms. Marketing researchers all over Europe and beyond are invited to submit papers in...

Persistent link: https://www.econbiz.de/10011624254

2nd EMAC regional Conference "Marketing Theory Challenges in Emerging Societies" - European Marketing Academy

2011-09-21–2011-09-23 - Iaşi (Romania) - European Marketing Academy EMAC

The second edition of the EMAC regional Conference aims to continue the initiative started a few years ago by a group of academics interested in developing marketing research in the Central and Eastern Europe. Nevertheless the EMAC regional Conference wants to attract especially researchers...

Persistent link: https://www.econbiz.de/10008756576

In cooperation with "Conference and Meeting Resources" of the American Economic Association (AEA)