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International entrepreneurs and entrepreneurially-oriented smaller firms have dominated the growth of the global economy in the past two decades. These firms have grown to become International New Ventures, Born Global, Born Digitals, Early Internationalizing Enterprises that compete...
Persistent link: https://www.econbiz.de/10013270402
This conference invites papers and special session proposals that contribute to a better understanding of the Islamic marketing context through both theoretical and empirical perspectives. Topics: Islamic marketing; Islamic branding; Muslim consumers; Commercializing Islam; Islamic business...
Persistent link: https://www.econbiz.de/10008777551
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