The research camp is a mix of plenary presentations and thematic workshops. Two parallel workshops will run after the plenaries each day. Workshops are led by four highly recognized professors with distinctive and current research ideas.

The research camp is a mix of plenary presentations and thematic workshops. Two sets of three parallel workshops will be organised. SESSION 1 - "Securing Data from Industry to Meet the Growing Expectation of Top-Tier Journals" by M. Ahearne - "Modeling Markets: Specification and Estimation...

Six thematic workshops will run in parallel, led by different researchers: - "Academic rigor versus practical relevance: Is marketing research too rigid ”, by Don Lehmann - “Mediation Analysis and Theory Development in Marketing”, by Rik Pieters - “Some things that may help in the review...