Conference Tracks: - Consumer Behaviour - Customer Engagement - Digital Marketing and Social Media - Service Research - Marketing Communications - Product and Brand Management - Marketing Education - Business Networks, Distribution and Retailing - Marketing Analytics, Methods and Modelling -...

CONFERENCE TRACKS: Consumer Behaviour; Consumer Culture Theory; Digital Marketing and Social Media; Industrial Marketing; Innovation and Design; International Marketing; Macromarketing and Marketing and Public Policy; Marketing Communications; Marketing Education; Marketing Theory and Research;...

The Doctoral Colloquium (DC) offers Marketing students an opportunity to gain valuable experience in presenting their work in front of an audience; feedback on their studies, and an opportunity to network with other academics and students. Consistent with the overall theme of the ANZMAC conference...

Proposals may cover any topic within the field of marketing.

This industrial organization academic meeting is embedded into our long-time LCBR European Marketing Conference. We invite economics researchers classified as “L” according to the JEL classification to add a new and important dimension to our longstanding marketing conference.

Under the theme of "Engaging With Our Future", ANZMAC 2013 will feature conceptual and/or empirical works that advance and challenge marketing theory and practice.

The 2013 ANZMAC Doctoral Colloquium is open to enrolled doctoral students who are at any stage of their doctoral training. Entry will be competitive as the colloquium will be limited to 48 student participants. Doctoral students will submit and present some aspect of their doctoral work and...

Presenters from around the world are presenting their latest research findings on marketing and related topics.

Proposals may cover any topic on industrial organization that has some impact on or relationship with marketing (e.g. pricing, market entry, etc.). The 2013 forum will take place during one of the parallel session of our LCBR European Marketing Conference 2013.