2015-09-16–2015-09-18 - Vienna, Vienna University of Economics and Business (WU … (AUSTRIA) - European Marketing Academy EMAC; Competence Center for …; …
The Conference Theme: "Convergence and Divergence in the New Europe: Marketing Challenges and Issues"
We invite papers dealing with marketing issues in the transitional markets of the New Europe. This includes papers on marketing management, strategic marketing, buying behaviour, the...