Topics: - Institutions and Global Economic Governance - Global Connectivity, Knowledge Clusters, & Entrepreneurship - Innovation in Education, Human Capital & Advancement of Skills - Emerging Markets, Global Connectivity & Competitive Strategy - Management Practices, OB & HRM in a Global...

This symposium aims to bring out some of these brand-related issues. We welcome submissions addressing a broad range of brand strategy and management topics from both theoretical and empirical perspectives.

The conference theme of 2015 is: "The Next 10 Years: Trends in Neuromarketing, Neuroeconomics, Neurofinance, and Related Disciplines" Manuscripts should combine concepts from neuroscience and/or psychology with problems in economics, marketing, business, management, or finance.

More than ever before, the present economic and environmental conditions have prompted businesses and institutions to promote a sustainable and balanced economic development. Sustainability and inclusive growth considerations have assumed even greater significance due to the need to balance...

The Department of Marketing has chosen “The Six Senses – The Essentials of Marketing” as motto for the conference in 2010. Marketing starts and ends with the senses. Customers express their, identity, feelings, thoughts and motivations influenced by current and previous sensory experiences...

The colloquium provides outstanding doctoral students in marketing who want to pursue a career in academics with an opportunity to discuss their dissertation research with other doctoral students and leading academics in the field of marketing. All topics and methodological approaches within the...