Topics: 1. Empirical Evidence 2. Ricardian Models of Producer Heterogeneity 3. Producer Heterogeneity with Product Differentiation and Entry/Exit a. Modelling Framework (Closed Economy) b. Open Economy c. Competition and Endogenous Markups d. Extensions (Factor Abundance, Innovation, Dynamics,...

Conference Tracks: - Advertising, promotion & marketing communikation - B2B marketing - Consumer behavior - Innovation & new product and service developments - International & cross-cultural marketing - Marketing education - Marketing in emerging and transition economies - Marketing strategy -...