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7th EMAC Regional Conference 2016 "Where the East kisses the West: Marketing Convergence and Divergence in the New Europe" - European Marketing Academy

2016-09-14–2016-09-16 - Sarajevo, Main Building of the School of Economics and … (Bosnia and Herzegovina) - European Marketing Academy EMAC; Department of …

We invite papers dealing with marketing challenges in the transitional markets of the New Europe. This includes papers on marketing management, strategic marketing, buying behavior, marketing-mix, sales management, B-2-B marketing, marketing and the environment and marketing and corporate social...

Persistent link: https://www.econbiz.de/10011386050

In cooperation with "Conference and Meeting Resources" of the American Economic Association (AEA)