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We invite papers dealing with marketing challenges in the transitional markets of the New Europe. This includes papers on marketing management, strategic marketing, buying behavior, marketing-mix, sales management, B-2-B marketing, marketing and the environment and marketing and corporate social...
Persistent link: https://www.econbiz.de/10011386050
EUMMAS 2014 conference theme is "Together Today Towards Better Tomorrow – what can we do to shape the future?" EUMMAS 2014 will explore new methodologies and technology, new strategies and concepts, new designs and experience related to marketing, management, economics and business in general....
Persistent link: https://www.econbiz.de/10010196838
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