In 2017, our workshop topic reflects the context of culture. “The challenges of culture!”—indeed, it holds true for understanding and predicting consumer behavior. We understand “culture” in a very broad sense: also different corporate cultures of companies, culture of different...

We invite papers dealing with marketing challenges in the transitional markets of the New Europe. This includes papers on marketing management, strategic marketing, buying behavior, marketing-mix, sales management, B-2-B marketing, marketing and the environment and marketing and corporate social...

The Conference Theme: "Convergence and Divergence in the New Europe: Marketing Challenges and Issues" We invite papers dealing with marketing issues in the transitional markets of the New Europe. This includes papers on marketing management, strategic marketing, buying behaviour, the...

The Doctoral Seminar of the EMAC Regional Conference is a one-day forum for doctoral students to meet their peers and leading academics in the field of marketing in order to discuss their dissertation research. All topics and methodological approaches within the broad field of marketing will be...

A primary goal of the conference is to promote an international dialogue between decision makers, business and government leaders from countries in transition and Western developed countries. The conference will present information about the process of economic transformation in Central and...

The German-French-Austrian Conference on Quantiative Marketing is a biyearly event bringing together international marketing scholars, industry executives and members of non-profit organizations. The Conference Committee has chosen "New Directions - New Insights" as motto for the meeting in...

Gerade in wirtschaftlich schwierigen Zeiten gewinnt CRM zusätzlich an Bedeutung. Auf der diesjährigen CRM-Jahrestagung erleben Sie die besten ExpertInnen aus dem deutschsprachigen Raum und die CRM-Veranwortlichen aus führenden Unternehmen.