The aim of this course is to be an introduction in how to do consumer behavior research, rather than to provide exhaustive coverage of the field as a whole. It will focus on evaluating papers, preparing research ideas, and developing them into research proposals in four important areas of...

Marketing is the most optimistic business discipline. Integrating concepts developed by social sciences, such as psychology, sociology, anthropology, marketing combines them with finance, accounting, and operations management practices – all of that with the goal of serving consumers or...

Conference Tracks: - Business in society; - Entrepreneurship and Small Business Management: New Opportunities and Challenges; - Human resource development in a new reality; - International business and emerging markets; - Managing Diverse Talent in a Divided World; - Marketing: current trends &...

DERMARKENTAG hat sich in den letzten Jahren zu einer führenden Diskussionsplattform für die Zukunft der Markenführung im deutschsprachigen Raum entwickelt. Auf der wissenschaftlichen Konferenz erörtern junge und etablierte Forscherinnen und Forscher den aktuellen Stand der...

2021 conference theme reflects the need to refocus and address how we as marketing academics, teachers and practitioners can ‘Reframe Marketing Priorities’ in response to such change. We invite colleagues to explore the crucial issues of change, responses to change and reflection on change...

Themen: Konsumentenverhalten; Gewährleistungsmarke und Verbraucherpolitik; Gewährleistungsmarke und Nachhaltigkeit; Bedeutung der Gewährleistungsmarke.

The research camp is a mix of plenary presentations and thematic workshops. Two parallel workshops will run after the plenaries each day. Workshops are led by four highly recognized professors with distinctive and current research ideas.

At this conference, we will celebrate the history of marketing while also exploring its future. Marketing has evolved from “sell, sell, sell” to a world of endless information. Today’s consumers are more likely to take the advice of a social media influencer than they are of a salesperson....

Marketing for Growth is the theme of this edition of EMAC. We have chosen this theme inspired by the events that have taken place worldwide recently. At a time of need for the recovery of confidence, marketers are vital to strengthening economic stability through its fundamental role in the...

The Colloquium provides outstanding doctoral students in marketing who want to pursue a career in academics with an opportunity to discuss their dissertation research with other doctoral students and leading academics in the field of marketing. All topics and methodological approaches within the...