Against the backdrop of research specific to economics, finance, management, political science and politics, the objective of the SGH International Conference is to examine how these challenges impact the economic, social and political environments; how these turbulent conditions have affected...

The purpose of the European Marketing Academy is to provide a platform for persons professionally concerned with or interested in marketing theory and research. It aims to serve as the core of a communication network for disseminating information and promoting international exchange in the field...

This two-day online international workshop will gather doctoral students involved in research in the field of the Economics of Digitalization with both theoretical and empirical focus. Topics of Interest: Telecommunications ; Internet and Software Industries ; Regulation and Competition Policy...

Tracs: - Business to Business, Distribution and Sales Management ; - Consumer Behaviour ; - Digital Marketing and Social Media ; - Social Marketing, Macromarketing and Public Policy ; - Marketing Analytics, Methods and Modelling ; - Advertising and Marketing Communications ; - Marketing...

The ANZMAC Doctoral Colloquium (DC) is for students at all stages of their doctoral research. It offers marketing students an opportunity to gain valuable experience in presenting their work in front of an audience; receive feedback on their work; and network with peers, leading marketing...

The aim of this course is to be an introduction in how to do consumer behavior research, rather than to provide exhaustive coverage of the field as a whole. It will focus on evaluating papers, preparing research ideas, and developing them into research proposals in four important areas of...

Topics: - The macroeconomic impact of COVID-19 in a regional, national and international level; - Opportunities enhanced by COVID-19 in the policy perspective of economic and financial sustainable development; - Digitalization; an innovation tool toward business development and e-commerce; -...

Aims of the seminar: Against the background of increasing pressure from the capital market and major corporate trends such as digitization, marketing managers are more and more forced to demonstrate the performance and value relevance of their decisions. Marketing scholars have responded to this...

The GSSI 2022 Annual Conference will convene on “Creating Value for Customers and Companies in a Changing World”. In the pursuit of sales excellence and profitability, companies and their salesforces must adapt to the new realities of the COVID-19 pandemic, political changes, environmental...

Topics: - Methodological innovation in interpretive consumer research; - Theoretical approaches that provide new or alternative ways of understanding consumers, consumption and consumer culture (PhD students can submit the theoretical frameworks that underpin their doctoral theses); - Concepts...